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We're Only as Good as Our Team

And Our Team is the Best in the Outdoor Industry

Yoon Kim

Managing Director

I project-manage all client projects to make sure they hit timeline and budget, while maintaining the highest standards of quality.

In 2005 to 2008, Yoon started his career in finance at JP Morgan Chase. He learned three things during this time. First, that he loved finance. Second, that ecommerce is very similar to finance. Third, he learned he wanted nothing to do with the finance industry, but still wanted to apply his financial skills to help companies that align with his personal values.

In 2011, Yoon started Outdoor Ecom with a vision to help top outdoor brands reach their ecommerce potential. In 2015, he started Outdoor Media Summit, the conference for media and marketers in outdoor, and in 2016, he started Gearography, a gear blog for adventure travelers.

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Justin Fillinger

Video Specialist

I work on our event side Outdoor Media Summit, and I help to make the best gathering in the Outdoor Industry.

My philosophy is that staying on top of professional video trends allows the companies I work with to evolve and grow. My goal is to remain on the cutting-edge of visual advancements.

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Blaise Gozé

Video Manager

Elevates brand presence by managing and creating dynamic videos and graphics.

I specialize in bridging the gap between creative vision and technical precision. From 3D generalism and graphic design to motion graphics and videography, I leverage the Adobe Creative Cloud and Blender to craft high-end visuals that elevate brands and stories. Let’s collaborate to bring your next project to life.

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Dustin Williams

Web Developer

I am a Growth Marketer that focuses on Design for Growth.

I specialize in driving sustainable business growth through design, data-driven strategies, and digital marketing. I focus on measurable outcomes such as customer acquisition, retention, and revenue generation by using a mix of services like lead generation, content marketing, and paid advertising.

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Matthew Plank

Amazon Specialist

I manage the Amazon program and have spent countless hours herding the cats and fixing your listing issues.

Beyond the analytics and ad dashboards, Matthew is a lifelong adventurer. He sails, dives, climbs, mountain bikes, paddleboards, and runs whitewater whenever he can—living out the very spirit of the brands he works with. He also serves as the Co-Host of the Keyword Adventure Podcast, inspiring families to step outside, build confidence through challenge, and cultivate a love for wild places and meaningful experiences.

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Benji Goossen

Creative Specialist

I work hard to create beautiful solutions whether through design, code, or photography (and if it’s something new I’ll learn how to do it).

I grew up in Central Asia (great for snowboarding!) Even though it was a lovely area with delightfully hospitable people, it had one flaw, it was host to terrible graphic design. But as I grew up, the design around me began to flourish which spurred me on to learn more and more. As a fast learner, I sprinted through my BS in Graphic Design and entered into the outdoor space working on web design, email, and video with clients like ENO hammocks, Korkers Footwear, and many more.

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Joy Kim

Payroll Administrator

I make sure everyone on our team gets paid. If you get an invoice, it’s from me =D

I’ve lived in five different countries and speak three languages fluently. I started my career as a teacher but quickly learned I have a passion for nursing and went back to school. Today I’m an RA at Mercy Hospital in Rogers Arkansas and in my free time, run the books for OE and manage real estate investments in Northwest Arkansas.

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Erica Zazo

Event Director

I direct our event side Outdoor Media Summit, everything from working with DMOs, planning events for brands, and even telling you where the nearest bathroom is.

I am a Chicago-based freelancer covering adventure travel, urban nature, and the best outdoor gear. An advocate for city-based outdoor adventure, I love exploring lesser-known trails, parks, and towns – and inspiring others to do the same through my storytelling. LGBTQ+ narratives, access and accessibility, and rewriting what it looks like to get outside are also common themes in my writing.

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Firsts

  • First digital marketing agency in the outdoor industry (2011 – back then the words “digital marketing” wasn’t a thing)
  • First minority owned marketing agency in the outdoor industry (2011)
  • First Google Ads partner in the outdoor industry (2012)
  • First Shopify partner in the outdoor industry (2013)
  • Created the first conference for marketers and media in the outdoor industry (2015)

Achievements

  • (2016) Certified Minority Owned Enterprise, Arkansas
  • (2018) Virginia’s Blue Ridge, Tourism Promoter Award
  • (2019) Governor’s Conference of Tourism, Henry Award: Community Tourism Development
  • (2020) Mainstreet Arkansas, 2020 Excellence in Downtown Revitalization Award: Outstanding Marketing Campaign
  • (2021) Arkansas Preservation Outstanding Achievement in Preservation Education Award — Digital Media for “Downtown Then and Now — Historical Building Registry

Yoon Kim

I project-manage all client projects to make sure they hit timeline and budget, while maintaining the highest standards of quality.

In 2005 to 2008, Yoon started his career in finance at JP Morgan Chase. He learned three things during this time. First, that he loved finance. Second, that ecommerce is very similar to finance. Third, he learned he wanted nothing to do with the finance industry, but still wanted to apply his financial skills to help companies that align with his personal values.

In 2011, Yoon started Outdoor Ecom with a vision to help top outdoor brands reach their ecommerce potential. In 2015, he started Outdoor Media Summit, the conference for media and marketers in outdoor, and in 2016, he started Gearography, a gear blog for adventure travelers.

Justin Fillinger

I work on our event side Outdoor Media Summit, and I help to make the best gathering in the Outdoor Industry.

Portfolio Links:

LinkedIn

Blaise Gozé

Elevates brand presence by managing and creating dynamic videos and graphics.

I specialize in bridging the gap between creative vision and technical precision. From 3D generalism and graphic design to motion graphics and videography, I leverage the Adobe Creative Cloud and Blender to craft high-end visuals that elevate brands and stories. Let’s collaborate to bring your next project to life.

Portfolio Links:

blaisegoze.com

LinkedIn

Ken McClary

I manage the ad program and web development and have been crushing numbers and code for OE for several years.

I’ve been in web development and online marketing for 20+ years. These days I spend most of my time managing e-commerce operations and digital advertising across platforms like Shopify, Amazon, Google, and Meta. When I’m not working, you’ll usually find me out on a hike or tinkering with side projects — I’m always building something.

Portfolio Links:

LinkedIn

Matthew Plank

I manage the Amazon program and have spent countless hours herding the cats and fixing your listing issues.

Portfolio Links:

LinkedIn

Benji Goossen

I work hard to create beautiful solutions whether through design, code, or photography (and if it’s something new I’ll learn how to do it).

I grew up in Central Asia (great for snowboarding!) Even though it was a lovely area with delightfully hospitable people, it had one flaw, it was host to terrible graphic design. But as I grew up, the design around me began to flourish which spurred me on to learn more and more. As a fast learner, I sprinted through my BS in Graphic Design and entered into the outdoor space working on web design, email, and video with clients like ENO hammocks, Korkers Footwear, and many more.

Portfolio Links:

benjigoossen.com

Erica Zazo

I event-direct our side-project Outdoor Media Summit, everything from working with DMOs, planning events for Brands, and even telling you where the nearest bathroom is. 

I am a Chicago-based freelancer covering adventure travel, urban nature, and the best outdoor gear. An advocate for city-based outdoor adventure, I love exploring lesser-known trails, parks, and towns – and inspiring others to do the same through my storytelling. LGBTQ+ narratives, access and accessibility, and rewriting what it looks like to get outside are also common themes in my writing.

Portfolio Links:

LinkedIn

Writing Portfolio

Joy Kim

I make sure everyone our team gets paid. If you get an invoice, it’s from me =D

I’ve lived in five different countries and speak three languages fluently. I started my career as a teacher but quickly learned I have a passion for nursing and went back to school. Today I’m an RA at Mercy Hospital in Rogers Arkansas and in my free time, run the books for OE and manage real estate investments in Northwest Arkansas.