The Covid-19 pandemic brought about a very interesting campaign, and after quickly switching gears, we started #theoriginalsocialdistancing competition. We urged users to get out fishing, all the while practicing social distancing. After two weeks we picked our favorite photo and awarded them a new pair of Korkers.
Once the pandemic really hit the economy we stitched gears once again readying a campaign to support Korkers’ local retailers. Through email and social media we pushed our customers to small businesses with an unbeatable promo and in the end we had very solid results.