Growing revenue in the way that we did was not an easy task. At one point, we had maximized revenue for our existing audience so we had to get creative on getting new customers in the funnel.
This is when we invented the Email Collection giveaway format. We had a theory that if multiple like-minded brands banded together and gave away product, the number of email addresses collected would multiply. We were right. Over the course of two years, we ran 20 giveaways and collected over 100k email addresses (20k in one summer), something we are confident had never been done.