Creating a brand from scratch, one that we owned, was an exciting yet daunting process. Our personal reputations were on the line. If the conference flopped, we would look ridiculous. Failure was not an option. Further, with no external funding, we had to be as effective as possible with the resources we had.
Our first conference started with a bang with speakers from REI, Victorinox, Outdoor Retailer and more. Since then we’ve only grown to become *the* professional conference for media and marketers in outdoor™.