G Box, a brand new company, approached us knowing their product would be popular but was limited to who they were marketing to. We knew there was more opportunity so we decided on a video ad campaign to reach new golfers.
What we didn’t realize was the challenge of creating new content. Given our timeline and travel restrictions from Covid, we were unable to follow our traditional storyboarding / shooting process. We had to get creative.
We leaned on user video clips from Instagram and put together an edit that’s consistently producing over 4x returns. Let us know – could we have done better if we filmed all the footage ourselves??